Construction Project Video Production

So why does a construction company need a video of their project.

Let’s look at it from a pure marketing perspective.

1) Video is a great inbound marketing tactic. Put your construction site video on several video marketing platforms to include YouTube, ensure that the keywords are set for your target markets. Long tail the keywords for you specific area of expertise and ensure that the script and relevant questions address the keywords in the actual audio files. Let the video get found and provide trigger points or smaller conversion tactics to inbound those potential clients to your website.

2) Construction video on your website will set you apart from competitors in your market. This method will allow your website to address your strengths and play to your competitor’s weaknesses prior to doing so in a direct interaction setting. It is another step that reinforces the overall sales or conversion process. Your core value proposition (CVP), how you position yourself in the construction market; make sure your videos provide the answers, and always add a call-to-action button for more information at the end of the videos. Bring them to your website for additional information converting them into a lead.

3) Word of mouth and references are huge in the construction industry. For every construction project you need to capture some on video references from the owner, architect, sub trades and any one that will put your company in the light that will help secure that next big project. One easy way to include video is to make a Reference Reel. We know that all your prospects will prefer to talk to your construction references at some point. Do not wait for your prospects to contact your references, create a set of videos or one reference reel that will allow your marketing department and overall sales process to send out the references proactively, before they even ask.

4) Videos of your construction project and construction processes make great content for all your social media platforms. Social media users love video, especially those using Google+. Make sure that your videos find their way onto your social sites on a regular basis. You will find that your video will get shared within the social networks. For construction project sites like Linked in and your Facebook will find a substantial amount of sharing activities. We have found that twitter has been effective sent to the proper influencers and using the right #hashtags.

Those are the key points from a marketing perspective a few other perks that contribute to the overall value of the production are a) Reward the project owner a DVD recap of the project development – you can even have a company thank-you clip from your employees. It creates an atmosphere of loyalty. b) Utilize the production for safety and training efforts or after actions reviews on how to make the future process even better. C) When employees are involved in a production it gives them a sense of worth and loyalty to the company. You will find those are asked to contribute feel a deeper obligation to your company.

Proper Construction Site Video Production requires the following steps.

1) There should be a story board and/or script with a general understanding of who the target audience is. How the construction company is going to take the customer value proposition and ensure that the video addresses the needs of their target market audience. Video marketing is about information that will lead to interaction, which leads to conversions or additional construction work.

2) Once the overview is determined it is important that the videographer works with the safety officer, project manager and site superintendent to include the sub trades; so that everyone understands why the production team is on site and safety is strictly adhered to. It is important to tell the construction story in a manner that the viewer can understand and how your company performs on site. The video also needs to showcase that you are a Construction Company with the highest level of professionalism, offering the best craftsmanship available.

3) When videotaping on a construction project different techniques and cameras will be needed to capture the variety of project material and job performances that take place on site. Distinctive video and photo techniques are needed on construction projects. Whether you are on a seventy story high rise or doing a underground bridge tunnel you need to have a variety of methods to capture your companies construction abilities. Go Pro’s are smaller video cameras for hard to reach places, with special mounts is important. You may want to do some aerial views where a boom, drone or even a helicopter will meet the requirement. A well established understanding of how the project goes forward will allow most of these needs to be addressed in the beginning of the construction process.

4) Video, Photographs and audio materials for the project will be brought together in the editing process. This is where we time, mix and balance videotape to produce a single final product. The video team and construction company management need to work closely on delivering the desired final product. There needs to be several edits to rely on a quality final project. In addition there needs to be multiple encodings to address the different venues and channels the production will be marketed.

Chartered Surveyors and Construction Projects

Chartered Surveyors & the Construction Industry

In the UK, chartered surveyors are professionals with many varied roles across a wide variety of industries and specialisations. Essentially, all chartered surveyors are members of RICS; the Royal Institution of Chartered Surveyors, based in London SW1, and are entitled use the suffix MRICS or FRICS [Member of the Royal Institution of Chartered Surveyors, Fellow of the Royal Institution of Chartered Surveyors]. To the public in general, the chartered surveyor is someone who works in the construction industry, and indeed the majority are specialists in building, property management and similar fields. However, many other areas require the services of a chartered surveyor, including fine art and antiques, mineral surveying and auctioneering.

Within the construction and property fields, chartered surveyors are involved in performing surveys for homebuyers, valuations for mortgage companies, full surveys of buildings, consultancy on construction developments, as well as land surveys, management of estates and various other areas relating to land and property. Chartered surveyors tend to specialise within these fields, and frequently form professional partnerships with those working in different areas within the same industry.

RICS & Construction Contracts

Construction contracts are at the heart of every building project undertaken in the UK, and are designed to be legally binding agreements between the building owner [developer] and the contractor(s) who will be performing the work. Labour costs, the supply of labour for the project, costs and supply of materials, and the time frame for the completion of the project are all covered in the contract, as are the specifications, design plans, and agreements regarding any potential changes during the build.

The RICS is closely involved with construction contracts, and issues both statements that outline best practice guidelines for surveyors, and mandatory practice statements that cover all aspects of the varied roles of chartered surveyors during construction projects. These roles include not just building and quantity surveyors, but also valuers and project managers. Many of the mandatory and advisory statements produced by RICS relate to the role of chartered surveyors with regard to construction contracts, and RICS members are required to follow them.

Contract Administration

Building contracts in the UK fall into a variety of subcategories. Some of the most common are as follows:

• International Federation of Consulting Engineers (FIDIC)
• Public Procurement Contract 2000 (PPC 2000)
• The Joint Contracts Tribunal (JCT)
• New Engineering Contract (NEC)

Chartered surveyors working on building projects are therefore called on to deal not only with contract administration, but also with areas of project management that can include material and labour costs, initial planning and feasibility studies (including site surveying and legal issues), site and building safety, preventing and resolving any disputes that may arise, and building control.

Contract administration is critical to the successful completion of a construction project, and chartered surveyors have an important role to play. As well as overseeing the fulfilment of the agreed contract, and being involved in its termination, issues arising before the contract is agreed can include insurance for both the contractor and the project owner, warranties and guarantees, and adequate provision to cover any potential time overruns, payment difficulties, and defective work. The role of surveyors in relation to building contracts can include working with and managing the use of non-standard contracts, as well as those outlined above.

The Role of the Employer’s Agent

On a design and build contract a chartered surveyor will often be engaged as an Employer’s Agent, a role which can vary greatly depending on the specific needs of the client or the project itself. The role can also be affected by the amount of time which is available, but essentially the Employer’s Agent acts for the client on any matters relating to the construction contract. Typical projects in which an Employer’s Agent might be engaged include large commercial or public property building contracts. RICS provides guidelines explaining the full range of services and activities which may be undertaken by the Employer’s Agent.

Types of Construction Projects

Construction is defined as “a process that consists of the building or assembling of infrastructure.” (See 1. below) On the other hand, a Construction Project “includes all material and work necessary for the construction of a finished structure for occupancy by End Customer. This includes site preparation, foundations, mechanical, electrical work, and any other work necessary to complete the project.” (See 2. below)

There are different types of construction projects:

Residential
Residential construction projects include houses, townhouses, apartments, condominiums, cottages, single unit dwellings and subdivisions. The housing designs are generally done by architects and engineers and the construction is executed by builders who hire subcontractors for structural, electrical, mechanical and other specialty work. This type of project must conform to local building authority regulations and codes of practice. Many new builders are attracted to residential projects because of its ease of entry in the real estate market. This makes it a highly competitive market with potentially high risks as well as high rewards.
Building
Building construction is perhaps the most popular type of construction project. It is the process of adding structure to real property. Most of the projects are room additions and small renovations. Most new building construction projects are construction of sheltered enclosures with walk-in access for the purpose of housing people, equipment, machinery or supplies. It includes installation of utilities and equipment.
Institutional and Commercial
Institutional and commercial building construction covers a great variety of project types and sizes such as hospitals and clinics, schools and universities, sports facilities and stadiums, large shopping centres and retail chain stores, light manufacturing plants and warehouses and skyscrapers for offices and hotels. Specialty architects and engineers are often hired for designing a particular type of building. This market segment has few competitors because of the high costs and greater sophistication of institutional and commercial buildings as compared to residential construction projects.
Industrial
Industrial construction is only a small part of the whole construction industry nevertheless it is a very important part of the industry. These projects are generally owned by big, for-profit industrial corporations such as manufacturing, power generation, medicine, petroleum, etc.
Specialized Industrial Construction
This type of construction project usually involves very large scale projects with a high degree of technological complexity such as nuclear power plants, chemical processing plants, steel mills and oil refineries.
Highway Construction
Highway construction involves the construction, alteration, or repair of roads, highways, streets, alleys, runways, paths, parking areas, etc. It includes all incidental construction in conjunction with the highway construction project.
Heavy Construction
Heavy construction projects usually involve projects that are not properly classified as either “building” or “highway.” Examples of this type of project would be: water and sewer line projects, dams, sewage treatment plants and facilities, flood control projects, dredging projects, and water treatment plants and facilities.

Construction Project Management Features in a Construction Management Software

Construction Project Management module in a Construction Software is designed to handle the projects in a more effective manner. Every construction project is different and unique, so the projects should be managed accordingly.

Project management in the construction industry can be explained as the overall planning, integration of a number of project phases and control of the project aimed at fulfilling the requirements of clients. Construction project management also aims at producing a financially and functionally feasible project. A proper planning of budget, scheduling of tasks, resource allocation and utilization is required to implement it in a more effective manner.

Construction companies appoint project managers to work on various areas of construction management. Manual planning and implementation may take several weeks to effectively get the desired outcome. Construction management software can be a solution for managers to deal with construction planning and organization problems.

The major features to look for in a construction project management module are estimating the cost of the project, project planning, budget management, cost control, resource allocation, communication, quality management, collaboration of various project units and administration systems which deal with the complexity of projects.

A web based construction ERP software is helpful for companies working on multiple projects. It becomes easier for them to get the updates of the projects from anywhere and anytime. Outdated conventional methods of construction project management may result in chaos and confusion leading to many mistakes and repetitive work.

Construction projects undergo many changes during the implementation phase and with the help of effective Construction Management Software like Blue Dolphin, the managers, the subcontractors, infrastructure developers and the builders can access the progress at anytime and from anywhere. This helps them coordinate various tasks more efficiently. Nowadays the competitiveness, profitability and growth of many construction companies depend upon the type of management tool they use.

Features of Construction Project Management module:

• Project Scheduling and Rescheduling: With the help of advanced project management software, the scheduling of events, resources and materials can be done effectively. It would be easier for companies to deal with various task durations.

• Information: Every detail pertaining to the project, resources and costs can be accessed with the help of a good construction management software. Other related information such as early risks of the project, holidays, and workload planning during holidays, cost maintenance and optimum utilization of resources available can also be obtained from this module of the construction management software.